So, our team of writers and designers worked tirelessly to conceptualize that goal. Until one morning, a member of our team suggested that we personify that ideal through what is now Hubble the Bear.
The idea came to him through his young daughter who was, like many children, inseparable from her stuffed animal – a small, brown teddy bear. She held it tightly, played with it constantly and brought it everywhere that her parents didn’t object to. She couldn’t fall asleep unless the bear was tucked tightly under her arm with its wool fur wreathed between her fingers.
When she was without it, she grew anxious and melancholy; when she was sad, she buried her tearful face into its soft, burly belly for relief. To some, a child’s relationship with their stuffed animal is merely an infantile attachment, but to our team member it represented a child’s ardent desire to express love and vital need for companionship.